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The new milk jug makes its debut

Would you use the new milk jug? Or, are you wedded to the cardboard cartons of what is soon to be the past? I remember when I was a kid and we got milk delivered to our house every week in a glass bottle. Nothing tasted more refreshing. By the time I was a teen those days were gone and we got cartons. Now, those cartons are being replaced by something less expensive to produce and more environmentally sound.

Sound good? It is. Still, the new concept has some consumers fuming, or at least perplexed. The problem with the new milk jug is that it SPILLS. Kids drink more milk than anybody, and this new design, being favored by places like Wal-Mart and Costco, which is becoming more available by the day, is not easy to use.

Kids have trouble pouring anyway, but the new milk jug, so foreign in its design to many, makes that simple task more manageable. Some sellers have taken it upon themselves to educate consumers on the how-to, to make pouring from the jug easier. Folks still are a little unnerved by the square shape of the jug--and they're not convinced the same old milk is in there. I had the same problem with Parmalat. Now I love it, but it was hard getting used to it at first.

What about you? Had any experience with the new milk? And???

How do YOU feel about the new milk jugs?


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